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Connect Google Analytics to your SupaPass website

If you don't yet have a Google Analytics account, there are details below on how to set one up.

Understanding Google Analytics

Google Analytics is a free reporting tool from Google. Once connected to your website, it collects information about website visits and displays it in your Google Analytics account.

You can use Google Analytics to answer questions such as:

  • How many people visit my website?

  • Which pages and content receive the most views?

  • How do visitors find my website?

  • Which marketing campaigns generate traffic?

  • What devices and countries do visitors come from?

  • How do people move through my website?

The information available depends on your Google Analytics configuration, visitor consent settings, and the events being collected.

Why connect Google Analytics to SupaPass?

Connecting Google Analytics gives you more information about how your website is performing. This can help you decide:

  • Which content to promote

  • Which marketing channels are working

  • Where visitors leave your website

  • Which pages may need improvement

  • Whether your audience and website traffic are growing

Google Analytics does not change your SupaPass website. It collects activity and makes that information available through your Google Analytics reports.

Google Analytics or Google Tag Manager?

You can connect Google Analytics to SupaPass in two ways:

  1. Add your Google Analytics Measurement ID directly to SupaPass.

  2. Install Google Tag Manager and configure Google Analytics inside it.

If you only want to use Google Analytics, connecting it directly is usually the simplest option.

Good To Know If you already use Google Tag Manager to manage Google Analytics, Meta Pixel, or other tracking tools, add Google Analytics through Google Tag Manager instead. Follow our guide to connecting Google Tag Manager to SupaPass.

Important: Do not connect the same Google Analytics property directly through SupaPass and through Google Tag Manager. Google advises using one installation method because using both can cause activity to be counted more than once. See Google’s troubleshooting guidance.

Before you begin

You will need:

  • A Google account

  • The URL of your SupaPass website

  • Access to your SupaPass Admin Dashboard

  • A Google Analytics 4 web data stream

If you already have a GA4 web data stream for your SupaPass website, you can skip to Find your Google Analytics Measurement ID.

Create a Google Analytics account and property

  1. Go to Google Analytics and sign in with your Google account.

  2. Select Start measuring. If you already use Google Analytics, open Admin, select Create, and then select Account.

  3. Enter an account name.

  4. Review the data-sharing settings and select the options appropriate for your organization.

  5. Create a property for your SupaPass website.

  6. Choose your reporting time zone and currency.

  7. Enter the requested information about your business and how you plan to use Google Analytics.

  8. Accept the Google Analytics terms for your region.

Google provides additional guidance in its GA4 website setup instructions.

Create a web data stream

A data stream connects your website to your Google Analytics property.

  1. In Google Analytics, open Admin.

  2. Under Data collection and modification, select Data streams.

  3. Select Add stream, followed by Web.

  4. Enter the URL of your SupaPass website.

  5. Enter a recognizable stream name, such as “My SupaPass website.”

  6. Review the enhanced measurement settings.

  7. Select Create stream.

Find your Google Analytics Measurement ID

After creating or opening your web data stream, find the Measurement ID under Stream details.

A GA4 Measurement ID normally starts with:

G-

For example:

G-ABC1234567

SupaPass may refer to this as your Google Analytics Token. You only need to copy the Measurement ID, not the complete Google tag or installation code.

Connect Google Analytics to SupaPass

  1. Open your SupaPass Admin Dashboard.

  2. Navigate to Community > Integrations > Tracking

  3. Paste your GA4 Measurement ID into the Google Analytics Token field.

  4. Select Save.

Google Analytics is now connected to your SupaPass website.

Check whether Google Analytics is working

  1. Open your SupaPass website in a separate browser tab.

  2. Visit a few pages.

  3. In Google Analytics, open Reports, followed by Realtime.

  4. Check whether your visit appears.

Data often begins appearing within minutes, although Google advises that initial processing can take longer. Standard reports may take 24 to 48 hours to finish processing. Learn more about GA4 data freshness.

For more help using your reports, visit the Google Analytics Help Center.

Frequently asked questions

Where do I find my Google Analytics token?

In Google Analytics, go to Admin > Data streams, open your website’s web data stream, and copy the Measurement ID shown under Stream details. This is the value that starts with G-.

Is the Google Analytics token the same as the Measurement ID?

Yes. The field called Google Analytics Token in SupaPass requires your GA4 Measurement ID.

Do I need to paste the complete Google tracking code into SupaPass?

No. When using the direct SupaPass integration, paste only the Measurement ID beginning with G-.

Should I connect Google Analytics directly if I use Google Tag Manager?

No. If Google Analytics is configured through Google Tag Manager, do not also enter the Measurement ID in the direct SupaPass integration. Using both methods can result in duplicate data.

Does connecting Google Analytics automatically track every SupaPass action?

The information collected depends on your Google Analytics and website configuration. Connecting the Measurement ID does not necessarily mean that every registration, purchase, subscription, video view, or content action will appear as a separate event.

Does this setup cover the SupaPass mobile apps?

These instructions are for connecting Google Analytics to your SupaPass website. Contact SupaPass Support if you need information about analytics for native mobile apps.

Why can’t I see any data?

Check that:

  • The Measurement ID starts with G-.

  • The ID was copied from the correct GA4 property and web data stream.

  • You selected Save in SupaPass.

  • Your website has received activity since the connection was added.

  • Google Analytics is not installed through both SupaPass and Google Tag Manager.

  • You have allowed enough time for Google to process the data.

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