Use Google Tag Manager to connect tracking tools, such as Google Analytics or Meta Pixel, to your SupaPass website. Once configured, these tools can help you understand how visitors find your website and which campaigns bring them to your content.
Check Usage and Plans to confirm that tracking integrations are included in your account.
Adding Google Tag Manager
Sign up for Google Tag Manager using your Google Account.
Select the 'Web' container to set up, with your domain name as the container name and agree to the Terms of Service Agreement.
You'll be presented with a box prompting you to install GTM using code, you can ignore and close this box. Instead, copy your GTM token, it will be 'GTM' followed by a some letters and numbers e.g. GTM-ABCDEF1.
In your SupaPass dashboard, open Community > Integrations > Analytics to add your Google Tag Manager ID.
Paste the token into the GTM field and click save.
Your SupaPass website is now connected to Google Tag Manager. Configure and publish the tags you need in your Google Tag Manager account.
Track traffic sources and referrals
To see which referral sites, social posts or campaigns bring visitors to your website, configure Google Analytics or another reporting tool through your Google Tag Manager container. View the results in that tool’s reports. Google Tag Manager manages the tags that send the data.
The information available depends on your tracking configuration and visitor consent settings. See Connect Google Analytics to your SupaPass website for the Google Analytics setup options.
Frequently Asked Questions
Still have questions? Check the answers below, or start a chat with our team 💬
Are tracking integrations included in my plan?
Are tracking integrations included in my plan?
Tracking integrations are included with the Website Hosting Engine and with plans such as All Access Growth and Ultimate. They are not part of the All Access Bonus. Check Usage and Plans to see what your account includes.
Should I also enter my Measurement ID in the Google Analytics field?
Should I also enter my Measurement ID in the Google Analytics field?
No. If Google Analytics is set up inside your Google Tag Manager container, leave the Google Analytics field in SupaPass empty. Using both can count visits twice.
Does Google Tag Manager track my mobile apps?
Does Google Tag Manager track my mobile apps?
No. Google Tag Manager works on your website. SupaPass iOS and Android apps are native apps, so use Firebase for app analytics. See Where to find website, app and sales analytics.
I saved my GTM ID, but nothing is being recorded. What should I check?
I saved my GTM ID, but nothing is being recorded. What should I check?
Check that the ID starts with GTM- and that you selected Save in SupaPass. Make sure you have set up and published your tags in Google Tag Manager, because those tags send the data to your reporting tools. Then clear your browser cache, open your website and accept the cookie banner. To check that Google Tag Manager is loading, open your browser’s developer tools (Ctrl+Shift+I on Windows, Cmd+Option+I on a Mac), go to the Network tab, type gtm.js in the filter box and reload the page. If gtm.js appears in the list, Google Tag Manager is loading on your website.
Can I use an external email signup popup?
Can I use an external email signup popup?
Yes. Pop-ups aren’t a built-in SupaPass feature, but you can add an external pop-up tool, such as Kit (formerly ConvertKit), through Google Tag Manager to collect email signups or tell visitors about an offer. It works in web browsers, not in the native apps. A signup through the pop-up tool doesn’t create a SupaPass account. To help visitors create an account, link the pop-up’s button to your website’s /register page. See How to use standard Call to Action Slugs to guide your audience to subpages.