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Connect SupaPass Webhooks to Zapier

Step by step tutorial on how to connect SupaPass Webhooks in Zapier to automate workflows between SupaPass and 1000s of third-party apps, like Mailchimp, Clickfunnels, and more.

This guide walks you through how to connect SupaPass Webhooks to Zapier, allowing you to automate workflows between SupaPass and thousands of third-party apps like Mailchimp, ClickFunnels, and more.

🚀 What You’ll Need Before You Start

Before you can start using this guide, there a few things you require to have:

  • You will need the Webhooks addon, which you can access via the addon screen in your dashboard.
    ​

  • You need a Zapier account with Premium access to use the Webhooks trigger. If you don't have a Zapier account yet, click here to set one up

Now let's dive into the steps you need to complete, to get your SupaPass Webhook working with Zapier.

Step 1: Create a Zap with Webhooks by Zapier

You’ll start in Zapier by setting up a new automation in Zapier, known as a “Zap.” The first part of the Zap is the trigger - what starts the automation. In this case, the trigger will be a webhook from SupaPass.

  1. Log into your Zapier account.

  2. Click “Create Zap”.

  3. For the trigger app, search for and select Webhooks by Zapier.

then select the trigger event: Catch Hook.

💡 Good to know Catch Hook gives you a unique webhook URL where SupaPass will send data.

Step 2: Copy the Zapier Webhook URL

Zapier gives you a unique URL to receive data from SupaPass. You’ll need to copy this URL and paste it into your SupaPass dashboard so the two platforms can communicate.

  1. Zapier will now generate a unique URL.

  2. Click Copy.


Step 3: Add the Webhook to SupaPass

Now you’ll tell SupaPass where to send its data - the URL you copied from Zapier. You’ll also select which events (like a subscription update or a user profile change) should trigger the webhook.

  1. Go to your SupaPass Admin Dashboard.

  2. Navigate to Integrations → Webhooks.

  3. Click “Create Webhook”.

  4. Paste the Zapier webhook URL into the Endpoint field.

  5. Select the events you want to listen to. Examples are:

    • User Profile Created

    • User Profile Updated

    • Subscription Created

    • Subscription Updated

    • Subscription Cancelled

🧠 Tip: Even if you’re not using all events right now, it’s helpful to collect them for future use.

Step 4: Trigger a Test from SupaPass

Zapier needs a sample of real data from SupaPass to understand the structure of the webhook. In this step, you'll send a test so Zapier can pull that data into your Zap.

  1. In SupaPass, after creating your webhook, click “Test”.

  2. Zapier (which is listening) will catch the test data.

Step 5: Review the Webhook Payload in Zapier

This step helps you understand what data SupaPass is sending. You’ll see user information, subscription data, and more - which you can use to power automations.

  1. In Zapier, the test data should now show.

  2. Open the payload to view all available fields. Examples are:

  • payload.user.email

  • payload.user.first_name

  • payload.subscriptions

  • payload.user.consent.marketing

    ✅ (Use this to respect marketing opt-ins)

  • payload.user.notification_preferences

  • Any custom fields (if enabled)

🛡️ Key Rule: Always check consent.marketing before initiating marketing automation in tools like Mailchimp.

To continue click on ‘continue with selected record’

Step 6: Connect to a Third-Party App

Now that the trigger is set up and Zapier is receiving data from SuapPass, we need to connect it with the third-party app or tool where you require to do something with that data. For these instructions we are using Mailchimp as an example, but the instructions should apply to any app or tool that you select in the list that Zapier offers.

  1. Add an Action to your Zap.

  2. Choose your app (e.g., Mailchimp).

    Screenshot placeholder - webhooks to zapier - connect to mailchimp

  3. Then select an event, in this example we will “Add/Update Subscriber”.

  4. Then select an account to connect it to (your account details should already be available to select). And click continue.

  5. In the next settings screen, select a value for the audience

  6. Then continue to map SupaPass fields to the Mailchimp fields (or whatever tool you selected):

Mailchimp Field

SupaPass Field

Email Address

payload.user.email

First Name

payload.user.first_name

Last Name

payload.user.last_name

Phone Number

payload.user.telephone

Address Info

payload.user.address.*

Date of Birth

payload.user.custom_fields.date_of_birth (optional)

⚠️ Caution: Avoid sending sensitive data unless absolutely necessary (like Date of Birth).

Step 7: Test and Publish Your Zap

Now you’ll test everything to make sure the automation is working as expected. Once you're happy, you’ll publish and activate your Zap.

  1. Run a test to make sure the data flows correctly.

  2. If successful, click “Publish Zap”.

  3. Make sure your Zap is turned on!

Tips & Resources

  • Use filters in Zapier to distinguish between new, renewed, and ended subscriptions based on the end_at timestamp in the payload.

  • Explore SupaPass’s custom fields to enrich your data and personalize automations.

  • You can use this setup to connect SupaPass to thousands of apps on Zapier.

🙋Need Help?

  • SupaPass Webhooks live under Integrations in the Admin Dashboard.

  • Make sure you’ve connected your Zapier account to SupaPass before testing.

You can reach out to our Success team by starting a chat 💬in the bottom right corner.

FAQ

What is a webhook, and why do I need one?

A webhook is a way for SupaPass to send real-time data (like when a user subscribes or updates their profile) to another service — like Zapier. You need it if you want SupaPass to automatically trigger actions in tools like Mailchimp, Google Sheets, CRMs, etc.

Do I need a paid Zapier account to use webhooks?

Yes. The Webhooks by Zapier feature requires a Zapier Premium account.

Where do I find the webhook URL in Zapier?

When you create a new Zap with the trigger set to “Webhooks by Zapier → Catch Hook”, Zapier will generate a unique webhook URL. This is the URL you copy and paste into the SupaPass Webhooks section.

📍 Zapier → Create Zap → Webhooks by Zapier → Catch Hook → Copy URL

What events can I listen to in SupaPass?

You can choose to receive webhook data for events like:

  • User Profile Created

  • User Profile Updated

  • Subscription Created

  • Subscription Updated

  • Subscription Cancelled

You can select multiple events when setting up your webhook in the SupaPass dashboard.

My Zapier test isn't showing any data — what should I do?

Make sure to:

  1. Click "Test" on the webhook in the SupaPass dashboard.

  2. Ensure the webhook is saved and enabled.

  3. Wait a few seconds for Zapier to receive the test data.

If you still don’t see data, double-check that:

  • You used the correct Zapier webhook URL.

  • The SupaPass webhook includes events with data (e.g., not empty test users).

  • You’re viewing the “Test Trigger” step in Zapier.

What fields are included in the webhook data?

The webhook payload includes:

  • User Info: name, email, address, phone

  • Subscription Info: start and end dates

  • Consent Info: marketing opt-in status

  • Notification Preferences

  • Custom Fields (if you’ve set them up in SupaPass)

📌 Most of this data is nested under payload.user and payload.subscriptions.

How do I make sure I only send marketing emails to users who opted in?

Check the field:
​payload.user.consent.marketing

Only send marketing messages if this field is true. This helps you stay compliant with data privacy laws and respect your users’ preferences.

How do I map SupaPass data to fields in another app (like Mailchimp)?

Zapier will automatically show the available fields from SupaPass. You can map:

  • Email → payload.user.email

  • First Name → payload.user.first_name

  • Last Name → payload.user.last_name

  • Phone → payload.user.telephone

  • Address → payload.user.address.line_1, etc.

Use the search bar in Zapier’s field mapping tool to quickly find what you need.

What’s the difference between consent.marketing and notification_preferences?

  • consent.marketing: Indicates if the user has agreed to receive marketing messages (✅ Use this to filter email campaigns)

  • notification_preferences: Includes settings like email alerts and push notifications — more about in-app behavior.

Can I trigger different Zaps for different event types?

Yes! You can either:

  • Create separate Zaps for different webhook events (e.g., one for subscription.created, another for subscription.updated)

  • Or use Zapier filters to branch logic within a single Zap.

What if I want to filter data, like only acting on cancelled subscriptions?

Use Zapier’s Filter step to check specific fields — for example:

  • payload.subscriptions[].ends_at is less than the current timestamp → subscription ended

  • payload.user.consent.marketing is true → user opted in

A dedicated guide is coming soon.

Related Articles
Connecting Zapier to SupaPass
Adding a new user to Zapier
How to end a subscription with Zapier
Webhooks in SupaPass: what they are and why you’d use them
Create or Remove Subscriptions Automatically with Zapier
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