What is a webhook?
A webhook is like a secure “forwarding address” for activity in your SupaPass app.
When something happens - like a user updates their profile or a subscription is created - SupaPass sends that event data to a URL you provide (called an endpoint)
Why use webhooks?
Webhooks are designed for automation, speed, and control:
Automation: Trigger workflows automatically (no manual exports).
Real-time updates: Know what’s happening in your app as it happens.
Flexibility: Send data to your preferred tools (CRM, email platform, analytics, or your own system).
What can you do with webhooks? (common examples)
Here are a few popular ways SupaPass clients use webhooks:
Add new subscribers to an email list when they purchase a product
Keep your CRM updated when a user changes profile details
Send key actions to analytics (milestones, purchases, renewals)
Trigger a thank-you or onboarding sequence instantly
What you need to use webhooks
Webhooks don’t automatically “plug into” every platform by default—you’ll need something that can receive the webhook data and pass it on.
Typically, you’ll use either:
A no-code tool (like Zapier) to catch the webhook and send the data to your other tools, or
A developer to create a secure endpoint (URL) that receives the webhook and processes it.
Good To Know💡 SupaPass includes a signing secret with each webhook so your receiving system can verify it really came from SupaPass and wasn’t altered.
Want to use Zapier?
Zapier is a common way to “catch” a webhook and forward it into other apps.
If you want to connect SupaPass webhooks to Zapier, follow: How to connect SupaPass webhooks to Zapier
How to enable Webhooks
Webhooks are available as a paid Addon. Check out our Addon screen on your dashboard and easily add it your plan.
Frequently Asked Questions
Do I need to be technical to use webhooks?
Do I need to be technical to use webhooks?
Not necessarily. If you’re using a no-code tool like Zapier Webhooks or Make, you often just need to copy/paste an endpoint URL and select which events to send.
What kinds of events can SupaPass send?
What kinds of events can SupaPass send?
SupaPass can send events related to users and subscriptions (for example, profile created/updated, subscription created/updated/cancelled).
Are webhooks real-time?
Are webhooks real-time?
They’re designed to send events immediately when they occur (real-time delivery).
Can I use webhooks with Zapier?
Can I use webhooks with Zapier?
Yes. Zapier can receive a webhook and forward it into other apps. Use: [How to connect SupaPass webhooks to Zapier]
What’s an “endpoint”?
What’s an “endpoint”?
An endpoint is the URL where SupaPass will send the webhook data.
Is webhook data secure?
Is webhook data secure?
Webhooks include a signing secret so your receiving system can verify authenticity.
Can I send webhook data into Mailchimp/HubSpot directly?
Can I send webhook data into Mailchimp/HubSpot directly?
Usually not directly “out of the box.” You’ll typically route it through Zapier or a custom endpoint built by a developer.
I have multiple apps; can I tell which app the webhook event came from?
I have multiple apps; can I tell which app the webhook event came from?
Yes. The webhook payload includes “channel” (app) information so you can distinguish between apps.