Your iOS and Android apps require similar, but slightly different, information to be submitted before your app can be released in the store. You'll need to complete each of the forms before you can submit your apps for review, this includes user-facing information that appears in the stores such as your App Name and Description, as well as supporting information about your content and data policies.

This article will provide you with the basic information about App Store listings. This includes your App Name, the Description of the app and any other details relevant to the listing.

Your App Store listing is the first impression customers will have of your app. It is important to make sure it contains as much relevant information about it as possible, including the app name, description, and images. The more details you can provide, the easier it will be for users to understand the purpose and features of your app.

Your App Name is an important part of your App Store listing. It should accurately reflect the purpose and theme of your app, and it should be easy to remember. It should also no more than 30 characters and follow the App Store guidelines for naming. The App Name does not have to be the same in both stores, but we'd strongly recommend it for consistency.

For the App Store Subtitle, you can write up to 30 characters. We recommend you put 2-3 words describing your app as simply as possible.

Categories help identify the kind of app you're providing in the store. You will need to select a Primary Category and, optionally, a Secondary Category for your app.

The App Description is a detailed explanation of your app and its features. It should provide all of the information a user needs to know about your app before they decide to download it. This should include information such as the user's expected experience with the app and your content.

The description appears beneath your image assets in the store, so this is the part to really sell the app with some impressive copy. The description is limited to 4,000 characters.

This text is displayed above your description, use it to talk about new functionality of your app not communicated in previous releases. This is limited to 170 characters, so keep it brief.

Keywords help users find your app when searching in the App Store. Try to think of keywords that distinguish your offering from apps with similar content. Keywords are limited to 5 entries and up to 100 characters in total.

Keywords are not displayed in the store.

The name of the entity that owns the exclusive rights to your app, displayed towards the bottom of your app listing. This could be your name, or your company name, preceded by the year obtained.

These are customizable, but we recommend keeping the defaults for this, which include:

These links are displayed in the Information section, along with your categories, age rating and copyright.

Your app will either contain entirely original material or contain some 3rd party material that you've licensed. You may be asked to provide supporting information to prove that your have ownership of the content or have licensed it appropriately.

The Age Rating for your app is determined by your content. Answer a few questions about your content for Apple to review. Please be aware that apps that contain Frequent Violence or Sexual Content may have difficulty passing review.

You can choose to apply Apple’s standard end user license agreement (EULA) or set your own custom EULA. Custom EULAs must meet Apple’s minimum terms.