Why did we write this article?
In this article you can learn how to
Add a paywall to your content
Create a description for your product
Add a preview thumbnail to your content
Schedule your content releases
Adding a paywall to your content
When is the right time to add a paywall to your content. A paywall is just a generic way of saying that someone can only access the digital content you created after they've paid you. Examples of paywalls are:
a subscription on your website/apps
a one-time-purchase on your website
a paid course
a members subscription tier
sell an audiobook
And so much more!
Top Tip
Each piece of content can be in more than one product if you want.
When you create paid content, you’ll need to add it to the right Product. Here’s how you create the Product.
Creating Paid Products
Head to Products & Access (left menu in COMMERCE section).
On the Products page click the ‘Create Product’ button.
For Access Type choose ‘Paid access’ (learn about the types of content access). You need a ‘Paid access’ product if you want to add a paywall.
Add your Product Name - that’s what your audience will see.
Specify the Product Web Link - this will be the text at the end of the URL for this product checkout page. You can use the name of the product or choose something else.
Warning
Your Product Web Link cannot be changed.
Other settings
After you've setup the basic product setup, you can add some additional settings as well. Here's a quick explanation of what they are
Add all new content to this product automatically
To save you time you may want to automatically add new content to this product. When you create content the form has some products already ticked. If this is toggled on, you’ll still be able to untick that product for any content that you don’t want to include, but if you’ll be adding lots of content to this product it can save you time to have the product pre-selected on the content creation screen (so turn this toggle on).
You can un-toggle this later once your product creation is complete. This can also be a helpful setting if you’re making a subscription for access to all your content.
Select the preview setting
You can choose to allow users to view the title and image of the content before they buy (but not access the content) - there will be a padlock and when they click to play/read the content it will bring up the paywall for them to buy it.
Or you can hide the content completely making it invisible until they buy it.
Top Tip
Allowing previews helps your audience know about the awesome content they are missing out on and makes it easier for them to decide to buy it.
Add a product image
This is a landscape rectangular image to showcase the product. The ratio is the same as a video thumbnail, ratio 16:9 ( we automatically crop to this so it's ok if you don't have the right dimensions before uploading). Pick something that really grabs attention, shows off your brand, and an insight into the type of content available inside the product.
Do you also have an app with us?
Your product image will also appear in the app, so make sure you are not creating these common metadata issues that will delay the release of your app.
Top Tip
Need an eye-catching image? Our best advice to get amazing images is to buy some stock images or use a free stock image gallery like unsplash.com
Set the Short description and Product Summary
The short description is displayed on the Products Page, where all your products are showcased. It appears on the product card and is intended to provide a concise overview. A short sentence is ideal.
The Product Summary is presented on the checkout page and allows for a more detailed description. It can include bullet points and other formatting options.
While the short description is optional, it takes precedence over the long description. If you prefer the long description to be displayed beneath the product, please ensure that the short description field remains empty.
Do you also have an app with us?
Your description will also appear in the app, so make sure you are not creating these common metadata issues that will delay the release of your app.
Publishing
Do you want to publish straight away or later?
Pick a date when your product will be available. By default it’s set to publish immediately, but you can choose a future date.
Add a date to “Hide content from new users” if you want to make this product unavailable and remove it from sale. This can be used to grandfather products or limit their availability for promotional purposes. Existing subscribers will continue to be charged, but new users will not be able to sign up.
SEO
Set custom SEO for the page including a title, Description and Image Alt Text. Adding this metadata to your products can help your website be found in search results.
Top Tip
There are two ways to remove from sale - you can use the Hide Product from new users setting on the Product if you want the content to be hidden too. But if you want to just remove the pricing and still show the content with a padlock you can change this setting on the Price Plan to remove the price from sale but still keep the content visible.
Ready to click save?
When you click “save” it will ask you to set up your pricing. You will need to have set up your stores first, link them and then you can add pricing. You may want to do that step later and get started with uploading your content first.
Warning
Don’t forget to click ‘save’!