Overview

This advanced guide shows you how to design a content structure that could increase subscription conversions, content consumption, and long-term retention.

If you already know how to create Sections, Lists, and Content, this guide will help you take your content strategy further. If you need help with the basics of creating your content, then check out the help guide here

Why Content Structure Matters

Your content layout directly influences:

How quickly a user finds value
Whether they subscribe or upgrade
How much content they consume
How often they return

Good curation can significantly improve your revenue performance.

Principles of High-Converting Content Structure

1. Lead With Value

Create Sections that highlight your strongest content first:

“Start Here”
“Most Popular Workouts”
“New This Week”
“Top Rated Classes”

This helps new users immediately understand your value.

Check out Lesgetit Movement how they've created a Start Here section, making it clear where his users need to start.

2. Build Clear User Journeys

Guide your audience through your content intentionally:

For courses:

Sequential Lists like “Module 1 → Module 2 → Module 3”
Use progress-based naming

Check out how The Social Media Hotelier has structured their course in clear modules.

For subscriptions:

Top-level Sections focused on outcomes
- “Fat Loss Workouts”
- “Strength Training”
- “Mindset & Recovery”

For video or audio streaming:

Group Lists by theme, mood, season, or collection

Check out Your Sleep Guru how they've crafted beautiful named collections and series.

3. Use Sections to Support Your Sales Strategy

Examples:

“Free Content” vs. “Premium Content”
“Included in Your Membership” vs. “Available to Purchase”
“Starter Library” vs. “Advanced Masterclasses”

This helps users understand what they get — and what they can upgrade to.

4. Make Navigation Effortless

Your layout should make sense within seconds.
Use:

Clear Section names
Simple, intuitive List naming
Distinct cover images that visually separate categories

Check how Run Smarter Series Podcast has structured their content in clear section names with distinct cover images

5. Reuse Content to Increase Discovery

Because content can appear in multiple Lists:

Place a key video in several relevant categories
Highlight top-performing content in curated collections
Use Lists like:
- “Recently Added”
- “Staff Picks”
- “Most Popular This Month”

This increases views without any extra work. Check how The Arts Channel starts with a Recently added section to highlight the newest content

6. Make Your Sections Visually Intuitive

A user’s eye goes to:

Compelling cover images
Minimal text
Predictable patterns

This means:

Use high-quality images that match the tone of your brand
Keep visual styles consistent across Sections
Avoid over-decorated images that hide the title text
Make each Section visually distinct so users know they’re in a different category

Examples of curation

Here are some examples of how the curation can look like for different content types.

Courses

Let's say you are starting a course on how to curate courses. Your course title is the Section - titled ‘Making Your Content Awesome’.

Within this course there are four modules - each is a List titled 'Module 1', 'Module 2', 'Module 3' and 'Module 4’. So in this case this section will have 4 lists.

Each Module (List) has your content added, in this case five videos ‘Lesson 1-5’.

SVOD

Let's say you are starting a streaming service on vintage footage. You can create a section named 1920's . In this section you add different collections, which are your lists, e.g. focused on a certain actor - let's say Charlie Chaplin. Within your list your have your content which are videos of scenes from different Charlie Chaplin movies.

Music

Let's you are a music artist, you've done live shows, you have studio recordings and you maybe have some unreleased demo's. these different categories could be your first three sections. Within the Live shows, you can create a collection of recordings of the different shows you've done, e.g. Fringe Festival 2025 - that's the name of your list. Within that list, you can add the live recordings for that show, which is your content

Common Mistakes & How to Fix Them

Mistake	Problem	Fix
Too many Sections	Users feel overwhelmed	Combine related categories, aim for 3–5 strong entry points
Lists with only one item	Feels empty or incomplete	Merge into larger Lists
Mixing content types in a List	Breaks user expectations	Use separate Lists per type
No “Start Here” area	New users don’t know what to do	Create a clear introductory Section

Advanced Tips

Use analytics to find high-performing content and surface it in more Sections. Check out how to use the Activity tab
Keep your most valuable content at the top of your layout
Name Lists using outcomes users care about:
- “Lose Fat in 4 Weeks”
- “Improve Your Strength”
- “Master Photoshop Faster”

Outcome-based naming converts better.