Why Give Free Access and Still Ask for an Email?
Looking to grow your audience and build a real relationship with them? Offering free content that requires your audience to register (just their email!) is one of the smartest moves you can make. Instead of using a hard-sell landing page or pushing a typical lead magnet like a free ebook, you’re inviting your audience to join your world.
Build Real Connections
When someone signs up to access your free gated content, they’re becoming a member of your community. They’re not just another contact in a spreadsheet. This opens the door for richer interactions—like logging in to leave comments, sharing feedback, and unlocking exclusive free series or special perks you choose to offer. This level of engagement goes way beyond a simple follow or like on social media.
Supercharge Your Audience Engagement
Once your audience is registered, you have a direct line to them. You can send them emails about new releases, upcoming events, or special offers—tailored to their preferences. If you have an app, you can even send push notifications. This means your content stands out, and your community keeps coming back for more.
You Own Your Audience (Not the Algorithms!)
Here’s the best part: When people sign up for your free gated content, you’re not at the mercy of changing social media algorithms or platform rules. Your audience is truly yours. Wherever your journey takes you, you can bring them along. It’s the foundation for a long-term, loyal fanbase.
How to Set Up Free Gated Content (It’s Super Easy!)
Ready to get started? There’s just one simple step:
When you create your content, just add ‘Free Member’ as one of the Products on that content.
That’s it! Your audience can access the content for free—after a quick and easy registration.
Pro Tip: Get More Comments & Deeper Connections
Want your audience to comment on your free blogs or podcasts? Here’s a clever trick:
Add your content to both ‘Free without login’ and ‘Free with login’ products. This way, anyone can enjoy your podcast without logging in, but if they want to join the conversation and leave a comment, they’ll need to register. It’s an organic, no-pressure way to collect emails and foster deeper connections.
Give it a try—you’ll be amazed at how quickly your audience grows, how much more engaged they become, and how easy it is to stay connected, on your terms!