Audience Info Builder gives you full control over the data you collect from users—and we’ve made it easy to get started with a set of standard fields you can toggle on or off depending on your needs.
This article explains what each standard field does, how it appears to users, and things to keep in mind when using them.
✨ New to Audience Info Builder? Start with the setup guide here
How to Use Standard Questions
In your Audience Info Builder dashboard, scroll to the Standard Questions section just beneath the Custom User Data Collection Settings. You’ll see a list of data fields with toggles beside them. Simply switch them on to include them in your form. These fields will appear:
At the trigger points you’ve configured (e.g., after sign-up or purchase)
On the user's Account Settings
Changes save automatically as you toggle.
⚠️ Keep in mind! First Name, Last Name, and Username are always required and cannot be disabled.
List of Standard Fields
Here’s a breakdown of each available field:
✅ Title
Type: Text input
Example: Mr, Mrs, Dr, etc.
Best For: Collecting formal prefixes (if needed for communications)
📞Telephone Number
Type: Text input with country code picker
Best For: Direct contact, user verification, or SMS campaigns
☎️ Additional Telephone Number
Type: Same as the first Telephone number
Best For: Optional secondary contact method
🌍 Country
Type: Dropdown list (pre-filled with all countries)
Best For: Understanding where your users are located, without asking for a full address
🔄 Avoid Duplication: If you're using the full Address field, you don’t need to enable Country separately.
🏠 Address
Type: Structured input with auto-complete
Fields Collected:
Country
Address Search
Address Line 1
Address Line 2
City
State/Province
Postal Code
Best For: Physical product shipping, event registration, location-based services
🌐 Website Links
Type: add button + text field
How It Works:
Users can add multiple website links by clicking the + Add Website link
Then enter the corresponding link (must start with https://)
Best For: Creator profiles, professional bios, networking features
Best Practices
Only collect the data you truly need—fewer questions mean higher form completion rates.
Be transparent. Consider linking to your privacy policy in the Description field.
If collecting sensitive data, ensure compliance with regulations like GDPR. See our data privacy guidance
Can I edit or reorder standard fields?
Visibility: You can turn fields on/off anytime.
Order: Standard fields always appear in the default order. Only custom questions can be reordered.
🙋 Need something more specific?
If these standard fields don’t meet your needs, you can always create your own custom questions → using Audience Info Builder’s flexible field types.